# Applied Business Realities (ABR)

> ABR is a London AI automation agency with established clients in the UK and the US, now starting in Italy. It is a trading division of C-14 Space Ltd. It builds working AI systems for small and mid-sized businesses that don't have an AI team, connecting the software they already use so nobody retypes data by hand.

## What ABR builds
- AI assistants and knowledge base: instant answers from a company's documents, procedures and policies.
- Document processing: invoices, contracts, forms and emails read and recorded automatically (for example, supplier invoices matched to purchase orders).
- Automation and AI agents: whole processes automated; a person steps in only when needed (for example, payment reminders before the due date by WhatsApp, email or phone call).
- Systems integration: CRM, accounts, email, files and spreadsheets connected (Outlook, Gmail, Xero, Excel, SharePoint, WhatsApp).
- Reports and dashboards: the week's figures pulled together automatically and explained in plain English.

## Security and GDPR
- UK GDPR and EU GDPR ready; privacy by design.
- Data Processing Agreement signed before any personal data is processed.
- UK and EU data residency, hosting and data flows agreed with the client; self-hosting on the client's infrastructure on request.
- AI providers configured so client data is not used to train their models.
- Least-privilege access for every automation and AI agent; human-in-the-loop approval; full audit trail of automated steps.

## Keywords
AI automation agency London, AI agents, agentic AI, workflow automation, business process automation, RAG knowledge base, LLM, custom GPTs, document intelligence, API and SaaS integration, CRM and ERP automation, automation as a service.

## How it works
1. Message ABR on WhatsApp (+44 7354 084174) and we'll book the discovery call. Or use the form at https://appliedbusinessrealities.com/#contact
2. Discovery call to find where systems get stuck.
3. Written analysis with tailored proposals, each with its own quote.
4. Build and integrate inside existing tools, with monthly maintenance.

The first assessment is free. After delivery, continuity plans (Standard 10%, Premium 20%, Platinum 30% of project value a year) cover monitoring, fixes and updates.

## Who it is for
Any business where people still copy data by hand, from five people to five hundred: professional services, property, retail and wholesale, hospitality, logistics, manufacturing, healthcare, construction, ecommerce, education and more.

## Team
- Elia Orfeini, Co-founder and CEO. Background in audit and corporate finance. https://www.linkedin.com/in/elia-orfeini-b6829619b/
- Ryan Kearney, Co-founder and CTO. AI systems architect. https://www.linkedin.com/in/ryanskearney/

## Careers
ABR is hiring two Business Developers (1–3 years' experience, AI-skilled): one at WeWork London (no visa sponsorship; right to work in the UK required) and one at WeWork Milano (fluent Italian and English); part-time for the first 3 months, then full-time. Apply by email with a CV and a one-page answer to a real business problem: https://appliedbusinessrealities.com/careers

## Contact
- Website: https://appliedbusinessrealities.com/
- Email: hello@appliedbusinessrealities.com
- Registered office: 94 Gloucester Avenue, London, NW1 8HX, United Kingdom. C-14 Space Ltd, Company No. 16905182.