A desk at dusk: one monitor crowded with email, invoices, spreadsheets and chat windows, papers and sticky notes everywhere

Your team isn't slow. Your software just doesn't talk to each other.

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The companies that master their data will lead the competition.

Every repetitive task is time taken away from innovation, strategy and growth. By automating processes and unlocking the power of data, we give your people the freedom to focus on what truly matters: making better decisions, creating value and outperforming competitors. At ABR, we turn time into opportunity, data into intelligence, and technology into competitive advantage. Ready to take your business further? Get in touch with ABR, and book your discovery call today. Applied Business Realities.

Per person, every week

Moving data by hand.

9+ hrs

Per person, every year

Over 50 working days.

414 hrs

Like having 4.5 full-time people doing nothing else.

8,280 hrs

Source: Parseur survey with QuestionPro, July 2025. Yearly and team hours: ABR estimate on 46 working weeks.

Who we work with

Any business where people still copy data by hand.

From five people to five hundred, in any sector.

  • Professional services
  • Property
  • Retail and wholesale
  • Hospitality
  • Logistics
  • Manufacturing
  • Healthcare
  • Construction
  • Ecommerce
  • Education
  • And yours
Hands checking a printed invoice against a laptop

Five things we build.

Each one around a single process.

  • AI assistants

    Answers from your own documents, in seconds.

    RAG knowledge base · LLM · Custom GPTs

  • Document processing

    Invoices and forms read and filed on their own.

    Document intelligence · Data extraction · Invoice matching

  • AI agents

    Whole processes run; people step in only when needed.

    Agentic AI · Workflow automation · Human-in-the-loop

  • Integration

    Enter it once. See it everywhere.

    API & SaaS integration · CRM & ERP automation

  • Dashboards

    Monday's numbers, ready before you are.

    Automated reporting · KPI dashboards

Outlook, Xero, Excel, your CRM, WhatsApp.

  1. Email
  2. Your system
  3. CRM
  4. Accounting
  5. Report

Practical examples · 04

Three manual jobs that disappear.

Illustrative examples, names left out.

A dish sells out at one site

Orders arrive as PDFs, by email

Invoices to match to orders

What's yours?

How we work · 05

Tell us what slows you down.

We build a solution around your problem.

  1. WhatsApp us.

    +44 7354 084174. Message us on WhatsApp and we'll book your discovery call.

  2. A short call.

    We find what's stuck.

  3. A written proposal.

    With its own quote.

  4. We build it in.

    And look after it.

Free

The assessment.

Tailored

The quote, agreed upfront.

Continuity plans

Monitoring, fixes and updates. Yearly, as a share of the project.

10%Standard
20%Premium
30%Platinum

No technical staff needed. No software to replace.

Why ABR · 06

You focus on what you do best.

We take care of the automation.

Most AI agencies

  • A report and a goodbye.
  • One task automated.
  • Delivered and forgotten.
  • Whichever AI model.
  • Data spread across suppliers.

Applied Business Realities

  • A system that works.
  • The whole process fixed.
  • Followed, monitored, improved.
  • The most advanced AI models.
  • Data and privacy under control.

Security & GDPR

Your data stays yours.

Privacy by design. UK GDPR and EU GDPR ready, agreed with you before we build.

  1. Data Processing AgreementSigned before any personal data is processed.
  2. UK and EU data residencyHosting and data flows chosen with you. Self-hosting on your own infrastructure on request.
  3. No training on your dataAI providers are set up so your data is not used to train their models.
  4. Least-privilege accessEach automation and AI agent gets only the access it needs.
  5. Human-in-the-loopA person approves anything that matters before it goes out.
  6. Audit trailEvery automated step is logged, so you can see who did what, and when.

The two people you will work with

Elia Orfeini, Co-founder and CEO of ABR

Elia Orfeini

Co-founder and CEO

Leads every client, start to finish. Audit and corporate finance background.

LinkedIn ↗
Ryan Kearney, Co-founder and CTO of ABR

Ryan Kearney

Co-founder and CTO

Builds the AI systems that run in production.

LinkedIn ↗

ABR is part of C-14 Space Ltd, London.

FAQ

AI automation, answered

ABR is a London AI automation agency that builds working AI systems for businesses without an AI team.

You'll see a first version working at the end of your first week. We agree the scope together before we start, so you know what to expect.

The first assessment is free. After a discovery call we send a written analysis with tailored proposals, each with its own quote, agreed before we start. After delivery, continuity plans cover monitoring, fixes and updates at 10%, 20% or 30% of the project value a year.

The tools you already use: email such as Outlook and Gmail, accounting software such as Xero, Excel and spreadsheets, your CRM, SharePoint and shared drives, and WhatsApp. We build around them instead of replacing them.

Yes. Every project starts with a Data Processing Agreement, UK or EU hosting agreed with you, least-privilege access and a human-in-the-loop for anything that matters. AI providers are set up so your data is not used to train their models.

An AI agent is software that carries out a multi-step task on its own. For example, it reads an order that arrives as a PDF by email, enters it in your system, sends the confirmation, and passes any unclear lines to a person.

No. We handle the build, the connections and the support, and we'll explain everything without the jargon.

We're based in London, with established clients in the UK and the US. We're now starting in Italy.

The first step · 07

Show us one process. We'll tell you what's worth doing first.

Free, with no obligation. Message us on WhatsApp and we'll book your discovery call.

WhatsApp only+44 7354 084174

Or write to us